The explosive growth in popularity of gift cards is quite literally beyond measure. What started out with a few gift card offerings in random industries not so long ago has turned into a phenomenon. Standard or customized, they’re now available and provided by a great number of companies in practically every conceivable industry.

Business owners who have integrated gift cards into their sales and marketing arsenal can truly take the marketability of gift card presentation one step further. To truly make the presentation complete, they are electing to supplement gift cards with custom gift card holders.

Plastic gift card holders offer additional options to heighten the design theme and message of any plastic card. Coming in 4 standard sizes, custom sizes are also available.

[Image courtesy of Tom Eppenberger Jr./wikimedia.org]

Available in full photo quality color, images can be printed on one or both sides of the card holder, and use a Standard 10 pt White Material for 1-side stock, or 10 pt C2S for the tri-fold card carrier. These card holders and carriers, also known as Fold Over card carriers, are available in the following sizes: Standard size fold size gift card carrier measures 4″ x 6″; Standard top fold size gift card carrier measures 4″ x 5.5″ (even fold); Standard top fold size gift card carrier measures 2.8″ x 8.75″; and Standard tri-fold size gift card holder measures 4″ x 7.875″.

Customers can choose a custom material for the card holder based on any color or ‘feel’ preferences.

Quality, trusted online printing stores, like MyStop1.com, offer all these options, and much more on their websites.

The marketing of the image or other information doesn’t have to be exclusively on the outside of the card holder. Printing on the inside of the card carrier is an option, and is a great way to carry the message even further. This is an ideal area to print any special instructions about the card, or to perhaps highlight special use features for the card. Limited time offers or sales printed on the inside of the card carrier can give the user that last moment reminder of something significant, which really is a nice feature.

Giving a gift card to someone in a custom gift card holder is an inexpensive way to perhaps create a bit more buzz about the gift, and provide just a bit more exposure for their product.